![]() The first color diagram was developed by Newton 350 years ago. The color wheel based on the three primary colors (red, yellow, and blue) has been used by artists for centuries. Mobile app developers have many useful things to learn from them. They understand that colors are an important marketing tool. ![]() Nowadays, it is common practice among marketing managers to hire color consultants to get assistance in determining a color (or colors) that would attract their customers. ![]() According to Kissmetrics, a product’s visual appearance is the number one factor influencing consumers’ purchasing decisions.
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